1. Giving up too early
The single biggest reason people are not succeeding in affiliate marketing is that they give up too early.
Immediate gratification is the desire to experience pleasure or fulfillment without delay. It means that you want to enjoy your work’s fruits and benefits as quickly as possible, an immediate reward.
Let’s say you set up your new niche site, and you write 5-10 quality articles. Most people are impatient, and they would like to start earning money immediately. Instead, what they see is that they have barely any visitors despite these superb articles even after 2-3 months. They give up.
On average, it takes around 35 weeks for a new page to rank on Google. Ideally, you will have about 30 quality articles at this point(the more you have, the better).
You can see that this process has nothing to do with instant gratification.
It takes a huge commitment to continue writing these articles without the instant reward. This is where most people fail. Here you can also see why it is so important to write about a niche you are passionate about. Writing tens of articles about something you have no interest in would be infinitely more difficult.
What we have in affiliate marketing instead is delayed gratification. If you want to succeed, you will have to be patient adopt this attitude. It won’t be easy, but it is well worth it.
2. Little or no interest in the niche
Some people are setting up their niche pages for a single reason, to earn money. They are not interested in serving their visitors by writing quality content. They hope that visitors will come and click their affiliate links and generate profits like crazy. Well, this is not how it works.
Your visitors will sense that the only purpose of your page is to make you money. The main goal of your affiliate page should be to provide value to your visitors. You can write informal articles on topics your visitors are interested in. Product reviews and “how-to” guides are also nice formats to answer your reader’s questions.
Affiliate marketing is just like any other business. Your main aim should be to provide solutions to your clients and help them make their life easier. As a side effect, the money will come automatically.
3. Promoting the wrong product
Promoting the right product to promote is crucial to succeeding in affiliate marketing. A few things you should consider:
The price of the product – if the cost of the product itself is low, your commission won’t be too high either. For example, if you promote socks for 10$ with a 15% commission, each sale will earn you 1.5$. It is not worth it if you do not already have massive traffic on your site.
Another extreme example would be to try to promote a costly item. A supercar or a yacht, for example. The chance that someone would buy any of these after reading your article via an affiliate link is almost zero.
The niche -some niches are just doing better in affiliate marketing than others. You could have an excellent site about “Mediterranean roof tiles.” The chance that your visitors would buy roof tiles via an affiliate link is very slim. People just like to consult with professionals and usually purchase these things offline.
Seasonality – if the product itself is right, this shouldn’t be a dealbreaker. If your site is about sailing boat equipment, you should expect less traffic during the winter. It is just something to consider before deciding which niche to go with.
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4. Lack of expertise
You should start a site about a topic you are interested in. If this is the case, the chances are that you already have a deep understanding of the subject. As you will do more and more research before writing new articles, you will become an expert in your niche.
People want quality content, which you will create if only you do the research. If you have no interest in your niche, your content will be shallow at best. No one(not even Google) wants to read that.
5. Promoting the product without trying it out
Imagine the following scenario.
One affiliate marketer with no particular interest in smartwatches starts a website. He decides to write a review about one of the best-selling watches. He visits Amazon and based on the reviews there, and he creates his “own” review. There is no genuine information in it. He just merged a couple of existing reviews into one and so will end up with shallow content.
On the other hand, another affiliate marketer buys the watch and wears it for a couple of weeks. Now he writes the review. Can you see how much ahead he is compared to the first marketer? People like to read about other people’s experiences.
After a couple of weeks, he learns the ins and outs of the product and so he can advise whether this purchase was worth it or not.
Wear – He can tell if the watch is comfortable to wear or if he had to replace the band immediately.
Sunlight-readability – Is it ideal for outdoor activities?
Menu – Is it logical, or it takes ages to find a specific feature without the manual?
Connectivity – Is it easy to connect it to other smart products(to a smartphone, most likely)?
Battery life – He can comment on it based on his experience.
The second marketer can review the watch from the customer’s point of view as he is one of them.
Do not be afraid to write about the disadvantages of the product as well. You do not want to misguide your readers by telling them it is flawless. Nothing is perfect. Mentioning the imperfections builds trust. If your readers wanted to learn only about the product’s advantages, they would have visited the manufacturer’s page.